We are deeply honored to be featured in the Singapore Business Journal. Navigating the challenges of rising costs and manpower issues in Singapore hasn’t been easy, but our commitment to providing nutritious food for the health and well-being of Singapore's pets remains unwavering. The incredible support and positive feedback from our customers have been our driving force through it all. Thank you to everyone for your continued support and understanding.
Article by Singapore Business Journal on 2024/09/11 at 7:32 AM
As the trend of pet ownership gains momentum, the need for premium, healthy nutrition for pets is on the rise. An increasing number of pet parents are moving away from mass-produced pet food containing additives and synthetic ingredients, and are embracing fresh, nourishing diets that support their pets’ overall vitality. Since its establishment by Stephen in 2016, Furry’s Kitchen has been leading this shift, providing an assortment of fresh, top-notch food options for dogs and cats in Singapore.
The Inception of Furry’s Kitchen
Stephen, a senior creative in advertising with over 20 years of experience, was inspired to start Furry’s Kitchen out of his love for his pets. As a pet owner, he realized that the commercial food available in the market wasn’t good for his dog. The preservatives and chemicals used in these products prompted him to take matters into his own hands. He began cooking for his dog using high-quality protein and good meat and soon noticed a remarkable improvement in his dog’s health, skin, and overall energy levels.
In 2016, Stephen decided to turn his personal experience into a business, realizing that there was a gap in the market for fresh, preservative-free pet food. Starting small, he handled everything on his own, from food preparation to delivery and marketing. Over time, Furry’s Kitchen grew, and today, the company boasts a dedicated team that manages logistics, food preparation, and more.
A Diverse Range of Wholesome Products for Pets
Furry’s Kitchen offers a wide range of fresh pet food for both dogs and cats, with 11 different types of proteins available. Their offerings include staple proteins like chicken, pork, and beef, as well as more exotic options such as whitefish, salmon, venison, kangaroo, and even crocodile. While their cat food selection is smaller, it still features high-quality options like beef and chicken.
In addition to fresh meals, Furry’s Kitchen also sells dry treats and pet-related books. The company’s commitment to health and palatability has earned them rave reviews from pet owners. Many customers have reported improvements in their pets’ skin, health, and energy levels after switching to Furry’s Kitchen’s products. Pets that were once picky eaters now eagerly await their meals, further proving the company’s dedication to quality and taste.
Overcoming Challenges and Looking Ahead
Furry’s Kitchen, like many businesses, has encountered challenges, especially in managing increasing costs in Singapore. The rising prices of ingredients, labor, and taxes have made operating the business more difficult. The company has also faced difficulties in finding skilled workers for its central kitchen. Nevertheless, Stephen is unwavering in his commitment to upholding the quality of Furry’s Kitchen’s products.
To address these challenges, the company has implemented measures to streamline processes, reduce man-hours, and continue its support for local animal welfare organizations like Action for Singapore Dogs. Furry’s Kitchen has ambitious expansion plans. Stephen aims to enter regional markets, including Malaysia, Taiwan, and China.
The company is collaborating closely with veterinarians to create specialized products, such as meals tailored for pets with specific illnesses. Since its establishment, Furry’s Kitchen has consistently innovated, continuously expanding its product range to ensure that pets receive the best possible nutrition. Furry’s Kitchen steadfastly pursues its mission of providing nutritious, high-quality pet food, ensuring that pets in Singapore and beyond enjoy healthier, happier lives.